Core concept: product consistency across references and scenes. Lock the product master first, then derive a hero, lifestyle scene and ad background as separate jobs.
Prepare a product master
Use an unobstructed reference with visible proportions, lid seam, handle and material. This fictional ivory travel mug keeps the same structure in every image.
1. Make the product easy to recognize
Inspect the lid and front mark at full size. Do not propagate an incorrect master into every campaign image.
Use the attached travel-mug photo as the product reference and create a clear ecommerce display image.
Preserve body proportions, lid shape, handle position, ivory coating and original front mark.
Center the mug at about 70% of image height with top and bottom fully visible.
Use a seamless warm-gray background, soft front-left light and natural contact shadow.
Add no measurements, sticker, text or accessory; do not turn the body into glass or mirror metal.
2. Show how the product is used
Derive each new environment independently from the approved product master so props from one scene do not leak into the next.
Use the approved travel-mug master to create an afternoon desk scene.
Place the mug beside an open notebook with a pale curtain and blurred bookshelf behind it.
Keep lid, handle, coating color, front-mark position and proportions.
Use a three-quarter front view, natural window light and pale wood grain.
Keep the mug unobstructed and add no promotional copy.
3. Reserve usable space for copy
Plan the product and headline areas before layout. Keep prices and campaign dates as editable typography rather than generated product pixels.
Create a wide ad background with the same travel mug.
Place the product on the right third with its front mark visible and structure unchanged.
Reserve roughly 40% clean light background on the left for later typography, with no props.
Add a few green leaves at lower right, soft daylight and restrained sharpness.
Output only the background: no text, price, button or invented offer.
Review the campaign as one delivery
Compare structure and product color across every image, then check the ad at mobile size. Save the master, approved images and a note for purpose, ratio and edits.
